In a recent episode, Kimmel’s team headed to a local farmers’ market to interview your average person (and by average, he means a Los Angeles-based farmers’ market devotee) about the issue. “As I usually do when people take a stance on a complicated issue, I wondered how many people who are against GMOs really know what they are,” he says in the intro to his piece. Of course, nobody fairs terribly well with answering questions about GMOs. Kimmel is comedy, after all. While the few folks he interviews are vehemently against GMOs, they have a tougher time saying what GMO actually stands for. They know they should be against them, they just don’t know what they are. MORE: What “Natural” Really Means It’s a fun clip, but it also highlights the battle raging between health, science, corporations, nonprofit organizations, and governments whether GMOs should be labeled in food products—or be present in food products at all in the first place. Maine and Connecticut have labeling laws and Oregon will vote in November on its own measure. Across the globe, 64 countries already require GMO labeling. California has failed, both by ballot measure and within the state government, to require GMO labeling, while the Vermont legislature succeeded in April to enact labeling requirements effective July 1, 2016. However, the Grocery Manufacturers Association, the Snack Food Association, the International Dairy Foods Association, and the National Association of Manufacturers are suing to stop the law. But labeling—that’s a bigger piece for another post. In the meantime, Courtney Pineau, associate director of the Non-GMO Project, says it doesn’t matter if people can’t define GMOs. “While consumers can’t say what a GMO is, they intuitively find these ‘frankenfoods’ unhealthy and experimental,” she says. “This is why numerous polls have shown that greater than 90% of people want genetically engineered foods to be labeled.” In the vein of “no press is bad press,” Kimmel does extend the conversation on GMOs—and, if you read between the lines, he takes a stance, sort of: About GMO-containing foods labeled “natural,” Kimmel says “Apparently, the FDA will allow companies to put the word natural on a product label as long as it says ‘JK, LOL’ on the back.” Indeed, very funny. MORE: How Science Is Messing with Your Morning Coffee