THE FOLLOWING CONTEST IS INTENDED FOR PLAY IN THE 49 UNITED STATES AND DC (EXCLUDING RESIDENTS OF AZ AND PR, AND ALL OTHER COUNTRIES, INCLUDING CANADA) ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW.  DO NOT ENTER THIS CONTEST UNLESS YOU ARE ELIGIBLE AND A LEGAL RESIDENT OF THE UNITED STATES AT THE TIME OF ENTRY. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.  VOID WHERE PROHIBITED.  A purchase or payment will not improve your chances of winning.  The “Eat Clean Challenge Contest” (the “Contest”) starts at 12:00 PM ET March 6, 2015 and ends at 6:00 PM ET on March 6, 2015 (the “Promotion Period”).  Eastern Time shall control for all purposes of this Contest.  Sponsor’s computer, or that of its designee, runs the official clock for the Contest and will solely determine the time by which a submission is received.  THE CONTEST IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, INSTAGRAM OR TWITTER.  “Instagram” is a registered trademark of Instagram, Inc.  “Twitter” is a registered trademark of Twitter, Inc.  The Contest is governed by these Official Rules, and is subject to all applicable U.S. federal, state and local laws, and provincial or territorial laws, and is void wherever prohibited by law.  You understand that you are providing information to Sponsor, Rodale Inc., and not to Instagram.  Any questions, comments or complaints regarding the Contest must be directed to Sponsor.  

  1. ELIGIBILITY: The Contest is open only to: (a) legal residents of the 49 United States and District of Columbia, EXCLUDING RESIDENTS OF ARIZONA, GUAM, PUERTO RICO AND ALL OTHER U.S. TERRITORIES AND POSSESSIONS, AND ALL OTHER COUNTRIES, TERRITORIES OR POSSESSIONS, INCLUDING CANADA, (b) who are 18 years of age or older and the age of majority in his/her state, province, or territory of residence at the time of entry, (c) at the time of entry into the Contest, have or create an Instagram account through Instagram at http://instagram.com (“Instagram”), and (d) are not, nor are any of their immediate family members or household members, employees of Sponsor and/or have, within one year prior to the start date of the Promotion Period, performed services for Sponsor or any organizations responsible for fulfilling, administering, advertising or promoting the Contest or supplying any prize (collectively, the “Eligible Participant” or “Eligible Participants”).  The Contest is only open to Eligible Participants, as determined by Sponsor in its sole discretion.  “Immediate family members” shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live.  “Household members” shall mean people who share the same residence at least three months a year, whether related or not.  Mechanically altered or reproduced Entries are not eligible.  It is free to create accounts through Instagram or Twitter.  In order to enter the Contest or receive the prize, you must fully comply with the Official Rules, all Instagram’s terms at http://instagram.com/about/legal/terms and privacy terms at http://instagram.com/about/legal/privacy (collectively, the “Instagram Terms”) or all Twitter’s terms at https://twitter.com/tos and privacy terms at https://twitter.com/privacy (collectively, the “Twitter Terms”), as applicable based on if you enter using Instagram or Twitter, and by entering you agree to be bound by these Official Rules, Instagram Terms and/or Twitter Terms and the decisions of Sponsor, whose decisions shall be binding and final in all respects, and you certify that you are an eligible Participant.  
  2. HOW TO ENTER; GENERAL REQUIREMENTS 2.1 HOW TO ENTER:  You may enter the Contest through either Instagram or Twitter during the Promotion Period.  To enter the Contest using Instagram: you must: (a) take digital photograph(s) of images depicting what it means to the entrant to “eat clean” (“Contest Theme”) (individually the “Photo” and collectively the “Photos”); (b) follow the instructions on Instagram to upload or post the Photo to Instagram; and (c) caption the Photo with the hashtag “#EatCleanContest” (“Contest Hashtag”); and (c) post/upload and share the Photo(s) on Instagram during the Promotion Period by following the Instagram instructions for posting/uploading a photo (“Instagram Entry”).  To enter during a Contest using Twitter: you must: (a) take Photos (defined above in this Section 2.1); (b) follow the instructions on Twitter to upload the Photo to Twitter; and (c) caption the Photo with the Contest Hashtag". CONTEST HASHTAG MUST APPEAR IN ANY THE INSTAGRAM, TWITTER OR OTHER SOCIAL MEDIA, POSTING OR SHARING OF THE PHOTO IN CONNECTION WITH THE CONTEST OR SPONSOR; IN THE EVENT ANY ENTRY DOES NOT INCLUDE THIS DISCLOSURE WITH ANY FACEBOOK, TWITTER OR OTHER SOCIAL MEDIA POST ABOUT THE ENTRY, SPONSOR RESERVES THE RIGHT TO DISQUALIFY ANY SUCH ENTRY. ALL ENTRIES MUST BE RECEIVED BY 6:00 PM ET, MARCH 6, 2015. BY ENTERING THE CONTEST, YOU REPRESENT AND WARRANT THAT YOU ARE 18 OR OLDER AND A RESIDENT OF ONE OF THE 49 UNITED STATES OR DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF ARIZONA, GUAM, PUERTO RICO AND ALL OTHER U.S. TERRITORIES AND POSSESSIONS, AND ALL OTHER COUNTRIES, INCLUDING CANADA.  DO NOT ENTER THE CONTEST IF YOU DO NOT MEET THE ELIGIBILITY REQUIREMENTS.  SPONSOR RESERVES THE RIGHT TO VERIFY YOUR ELIGIBILITY TO ENTER THE CONTEST.   2.2 General Requirements: When you upload a Photo using Instagram or Twitter, you will automatically generate a newsfeed of the Photo on your Instagram or Twitter feed, as applicable, and profile page, and by submitting a Photo, you agree to the posting of such newsfeed stories on your Instagram or Twitter feeds and profile pages, and at www.eatclean.com (the “Website”) the website, and your entry into the Contest and compliance with these Official Rules.  You may enter as many Entries/Photos as many times as you like during the Promotion Period.  Entries submitted will be deemed to have been submitted by the authorized account holder of the Instagram account from which the Entry is submitted.  “Authorized account holder” is defined as the natural person who is assigned to the Instagram account or Twitter account, by, as applicable, Instagram or Twitter.  By submitting an Entry, each entrant consents to entry into the Contest and, if selected as a winner, to receive from the Sponsor an Instagram comment/message or Twitter comment/message/Tweet notifying such entrant that he/she is a potential prize winner.  Eligible Participants submitting Entries are referred herein from time to time individually as “Entrant” or collectively as “Entrants”. All Photos must be consistent with Sponsor’s image and reputation.  Photos cannot (a) be offensive or inappropriate, as determined by Sponsor; (b) include any trademarks, service marks, logos, or copyrights or other materials not owned by you, the Entrant, or used without the owner’s express written permission, in a form acceptable to Sponsor; (c) use another person’s name, image, likeness, or other identifiable feature without such person’s express written permission, in a form acceptable to Sponsor; (d) include any celebrities or public figures; (e) contain profanity, sexual content; content promoting alcohol, illegal drugs, tobacco, firearms, or weapons, hateful content of any kind (including racism, sexism, etc.), or that promotes violence or harm to another or any animal, or any other offensive, obscene, or inappropriate content; (f) defame, misrepresent, or contain disparaging remarks about other people or companies, including, but not limited to Sponsor; (g) make threats of any kind, harass, bully or intimidate another; (h) contain materials personifying the names, likenesses, photographs, or other identifying elements of any person, living, or dead without express written permission, in a form satisfactory to Sponsor; or (i) violate any applicable federal, state or local laws.   By submitting an Entry, you represent and warrant that: (a) your Entry and Photos comply with the Official Rules; (b) you are the creator of the Photos; (c) to the best of your knowledge, the Photos were not previously published or the winner of an award of any kind; (d) the Photos do not infringe or violate the rights of any third party, including but not limited to, copyrights, trademarks, patents, trade secrets, logos, contract and licensing rights, rights of publicity or privacy, moral rights, or any other intellectual property rights; (e) the use, exhibition, or exploitation of the Photos by Sponsor will not require Sponsor  to pay or incur any sums to any persons; and (f) you obtained all permissions necessary in connection with the Photos and, upon request, will provide those permissions to Sponsor in a form acceptable to Sponsor.  In the event any Entry or Photos do not comply with any of the foregoing, as determined within Sponsor’s sole discretion, Sponsor reserves the right to disqualify any such Entry.
  3. JUDGING CRITERIA AND WINNER SELECTION: Sponsor shall select five (5) winners of Contest based on editor’s choice, within their sole description, of the Entries/Photos that are the most creative, have the best photo quality, and have the best food quality consistent with the Contest Theme—i.e., a truly “clean” meal made from healthy whole foods and/or healthy packaged whole food snacks.  There are a total of five (5) winners.  On or about March 31st, 2015 Sponsor will select five (5) winners of the Contest (the “Winners”).
  4. WINNER NOTIFICATION:  On or about March 23rd, 2015, the potential Winner(s) who submitted an Instagram Entry will be notified by Sponsor with an Instagram comment, that he/she is a potential Winner (the “Instagram Potential Winner Notification”).  The potential Winner(s) receiving the Instagram Potential Winner Notification will be required to respond to the Instagram Potential Winner Notification/Instagram comment from Sponsor with a comment that states the potential Winner’s email address, within 72 HOURS from the date and time of the Potential Winner Notification from Sponsor.   On or about March 23rd, 2015, potential Winner(s) who submitted a Twitter Entry will be notified by Sponsor with a Twitter message from Sponsor that he/she is a potential Winner (the “Twitter Potential Winner Notification”).  The potential Winner(s) receiving the Twitter Potential Winner Notification will be required to respond to the Twitter Potential Winner Notification/Twitter message from Sponsor by sending a direct message to Sponsor with Winner’s email address, within 72 HOURS from the date and time of the Twitter Potential Winner Notification from Sponsor.   If the potential Winner(s) timely responds to the Instagram Potential Winner Notification and/or the Twitter Potential Winner Notification, as applicable, with his/her email address, as instructed, he/she will then receive, and he/she so consents to receive, an email from Sponsor including an Affidavit of Eligibility, Release of Liability, Publicity Release, unless prohibited by law, and any other documentation that Sponsor may require (the “Affidavit”).  In order to receive his/her Prize and be a winner of the Contest, the potential Winner must sign and return to Sponsor the Affidavit within fourteen (14) days after receipt of the Affidavit by the potential Winner(s).  In the event: (a) potential Winner(s) cannot be reached for whatever reason after a reasonable effort has been exerted based on the information stated in the Entry, (b) of noncompliance with the above or within any of the aforesaid time periods, (c) potential Winner is found to be ineligible to enter the Contest or receive the prize, (d) potential Winner cannot or does not comply with the Official Rules, (e) potential Winner’s prize notification or Affidavit is returned as undeliverable or not received for whatever reason, or (f) potential Winner fails to fulfill the Affidavit-related obligations, the potential Winner shall be disqualified from the Contest and an alternate potential Winner may be selected, at Administrator/Sponsor’s sole discretion, from among the other eligible entries received.  Winner selection is under the supervision of Sponsor, whose decisions are final and binding in all respects.  
  5. PRIZES:  The approximate retail value (the “ARV”) of the prize for each winner is $200.00 and each individual prize consists of the following: EatClean.com branded gift bag including an assortment of packaged foods from Prevention’s 100 Cleanest Packaged Foods 2015 list.  There are a total of five (5) prizes to be awarded to five (5) winners.  Prize subject to any and all applicable terms and conditions.  Any depictions of prizes are for illustrative purposes only.  All federal, state and local taxes on the prize are the sole responsibility of the Winner.  Winner will be sent an IRS Federal 1099-MISC tax form for the retail value of any prize at or above $600.  No transfer, refund, substitution, or replacement of prizes permitted, except that Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value (or cash equivalent).  ARV of all prizes is in U.S. dollars.  All prizes will be awarded within 1 year of receipt of valid and executed Winners’ affidavit or prize confirmation.  Any portion of the prize not accepted or unclaimed and/or unused by the Winner will be forfeited and will not be substituted.
  6. PUBLICITY RELEASE; USE OF PERSONAL INFORMATION:  Except where prohibited or restricted by law, Winners’ acceptance of prize constitutes the Winners’ agreement and consent for Sponsor and its successors, assigns, transferees, licensees, and sublicensees to use, replicate, alter, adapt, modify, publish, broadcast, translate, produce derivative works from, distribute, present, play, and exercise all copyright and other intellectual property rights with respect to the winner’s full name, city and state of residence, Entry, including Photos, photographs or other likenesses, pictures, portraits, voice, testimonials, biographical information (in whole or in part), and/or statements made by Winners, worldwide, royalty-free and in perpetuity for any and all purposes, including, but not limited to, advertising, trade, syndication and/or promotion, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, cable, electronic, digital, mobile, social media, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval, which rights winner acknowledges and agrees Sponsor  can transfer, assign, license, and/or sublicense.  By entering, Entrants agree and consent to allow Sponsor  and its successors, assigns, transferees, licensees, and sublicensees to use, replicate, alter, adapt, modify, publish, broadcast, translate, produce derivative works from, distribute, present, play, and exercise all copyright and other intellectual property rights with respect to the entrant’s full name, city and state of residence, Entry, including Photos, photographs or other likenesses, pictures, portraits, voice, testimonials, and biographical information (in whole or in part), worldwide, royalty-free and in perpetuity for any and all purposes, including, but not limited to, advertising, trade, syndication, and/or promotion, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, cable, electronic, digital, mobile, social media, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval to the extent permitted by law, which rights entrants acknowledges and agrees Sponsor  can transfer, assign, license, and/or sublicense.  In addition, Winners and Entrants will agree to transfer all rights, title, interests, and copyrights, and to waive any and all moral rights, in the Entries, including Photos, to Sponsor  and will execute any such documents as may be necessary to effectuate such a transfer or rights and waiver of moral rights, without further compensation.  Also by entering the Contest, Entrants will be sharing their personal information with Sponsor.  Personal information collected by Sponsor will be used by Sponsor for administration of the Contest.  In addition, by entering, Entrants agree to Sponsor Rodale Inc.’s use of Entrant’s personal information as described in its privacy policy at http://www.rodaleinc.com/your-privacy-rights. Please refer to Sponsor Rodale’s privacy policy for important information regarding the collection, use and disclosure of personal information by Rodale.  Entries will not be acknowledged or returned.   
  7. NO TAMPERING; RIGHT TO CANCEL, MODIFY:  Sponsor and its subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors shall not have any obligation or responsibility, including any responsibility to award any prize to Entrants, with regard to: (a) Entries, including Photos that contain inaccurate information or do not comply with or violate the Official Rules; (b) Entries, prize claims or notifications that are lost, late, incomplete, illegible, unintelligible, damaged or otherwise not received by the intended recipient, in whole or in part, due to computer, human or technical error of any kind; (c) Entrants who have committed fraud or deception in entering or participating in the Contest or claiming the prize, including with automated entries; (d) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties; (e) any inability of the Winner to accept the prize for any reason; (f) if a prize cannot be awarded due to travel cancellation, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other similar event beyond Sponsor’s reasonable control; or (g) any damages, injuries or losses of any kind caused by any prize or resulting from awarding, acceptance, possession, use, misuse, loss or misdirection of any prize or resulting from participating in this promotion or any promotion or prize related activities.  Sponsor reserve the right, in their sole discretion, to disqualify any individual it finds to be (a) tampering with the entry process or the operation of the Contest, or with any websites promoting the Contest; (b) acting in violation of the Official Rules; or (c) entering or attempting to enter the Contest multiple times through the use of multiple e-mail addresses or the use of any robotic or automated devices to submit entries.  Sponsor reserves the right to modify, extend, suspend or terminate the Contest, including the Contest Period, in Sponsor’s sole discretion, for fraud, technical failures or difficulties, human error or any reason that may affect the integrity or functioning of the Contest, and notice of any modification, extension, suspension or termination will be posted at www.eatclean.com.
  8. RELEASE OF LIABILITY; DISCLAIMER OF WARRANTY; FORUM SELECTION CLAUSE: By participating in the Contest, Entrants and Winners agree to release and hold harmless Sponsor, Instagram, Twitter, and each of their parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors (“Released Parties”), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury (including emotional distress), and/or death which may occur in connection with preparation for, or participation in, the Contest, or possession, acceptance and/or use or misuse of the prize or participation in any Contest-related activity and for any claims or causes of action based on publicity rights, defamation or invasion of privacy and merchandise delivery.  Released Parties assume no responsibility for any injury or damage to entrants or to any other person’s computer, regardless of how caused, relating to or resulting from entering or downloading materials or software in connection with this Contest.  In the event that you breach any of your representations, warranties or undertakings contained herein, Released Parties shall be entitled to and may seek indemnification from you for recovery of all legal fees, damages, claims and other expenses that may be incurred by Released Parties or any of their affiliated entities as a result of your aforementioned breach.  Entrants and Winners agrees to indemnify Released Parties from any third party claims, damages, losses or injuries, including reasonable attorney’s fees and costs, arising from or relating to entrant’s participation in the Contest and the Entry.  Entrants and Winners acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representations or guarantees, express or implied, in fact or in law, relative to any prize, including, but not limited to, express warranties provided by the manufacturer of the goods or their affiliates.  Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant or Released Parties in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania without giving effect to any choice of law or conflict of law rules (whether of the Commonwealth of Pennsylvania, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Pennsylvania. In addition, any dispute relating to the Contest (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in the County of Lehigh, Pennsylvania.  Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction they may have.        
  9. LIST OF WINNERS:  A winners’ list will be posted on the Website on or about April 1st, 2015, or to receive a list of the winners after April 1st, 2015 by mail send a self-addressed envelope, with applicable U.S. postage affixed (VT state residents only may omit return postage), to: “Eat Clean Challenge Contest,” Rodale Inc., 733 Third Ave., New York, NY, 10017, Attn: Hollis Templeton, or by e-mail send an e-mail Eatcleandotcom@gmail.com and in the body of the e-mail type: Please e-mail me the winner’s list for the “Eat Clean Challenge Contest.”
  10. SPONSOR: The Sponsor (“Sponsor”) of the Contest is Rodale Inc., 400 South 10th Street, Emmaus, PA 18098-0099, publisher of Eat Clean.