The Olfactory Factor
As it turns out, the influence of smells, especially ones we link to specific times and events, is more significant than previously thought. Neuroscientists are learning that the human sense of smell, while pitiful compared with that of the average hamster, a German shepherd, or our cave-dwelling ancestors, is a powerful asset—10,000 times more precise than our sense of taste, and capable of recognizing thousands of aromas. Originally designed to alert us to such dangers as smoke, poison, and a lurking predator, odor now serves a thoroughly modern utility: Research shows it can lower our stress levels, improve mental and physical performance, ease pain, end insomnia, and even help us lose weight....