[sidebar]Creamy Concealer

“I love it because: it lets you fake a good night’s sleep.”  After 40, skin loses elasticity and thins, which can make you look tired and allow blood vessels to show through, heightening discoloration. Concealer lightens dark circles, gives lids the appearance of a lift, and provides an overall glow.   [pagebreak]

Hydrating Foundation

“I love it because: It’s like support hose for your face.”  Foundation is key because it addresses three of the most common age-related issues—fine lines, sagging skin, and sun spots—in one fell swoop. Creamy formulas moisturize, plumping up droopy skin and evening out tone. Avoid anything powdery or matte, which makes wrinkles more pronounced.  [pagebreak]

Rosy Lip Color

“I love it because: It’s youthful without looking young.”  Lips can lose color with age and become more prone to dryness. Ultrabright colors with heavy pigments are wrong at this stage; pick sheer lipsticks and glosses instead to hydrate and add sheen, which helps lips look fuller. Natural-but-better shades, like rose and pinky beige, also mitigate the appearance of fine lines by reflecting light.  More from Prevention:Bobbi Brown’s Favorite Summer Makeup Tips